A Commercial For Strong Winter Tires Surprises Viewers With A Very Different Chilling Approach In Japan! (a must read!!)
With Twitter, Youtube, Facebook, Instagram, Vines, etc. it takes just a matter of seconds to get your videos or pictures posted on to social media. The challenge now is to have your video viewed and talked about more than any other video on the web and Japan knows just how to do it!
In our world today, it is believed that if videos are not super disgusting or super frightening, they will get overlooked and will not catch the eye of the public. Japan decided to use the fearful tactic for their new 2013 winter tire commercial.
Check out the video. Before doing so, be warned. It scared a whole class of 51 students in a public relations program at a college, when they watched it all together… in the daylight.
How did it do? Successful??
This chilling tire commercial by Japanese maker AutowayTire went viral with over 1.3 million views in the first 24 hours. It has been titled the SCARIEST ADVERTISEMENT of 2013. It used both the fear and shock tactics for it’s audience.
What’s the point of this commercial?
We think to let viewers know how important it is to have tires with great traction when driving in winter conditions. This commercial not only grabbed the attention of everyone across the world, but it also made an excellent video to want to share and talk about with your friends, family, etc.
If you have not seen the video and were too scared to watch it with the link provided in this blog, this 40 second video comes with a serious health warning before watching. The commercial involves a car driving in a blizzard at night time and you view the commercial feeling like you are the one sitting in the vehicle. Before you know it, a scary ghost girl appears very far away. Then, out of no where, she appears in front of the windshield and hits it—- insert heart attack for viewers!!
AutowayTire wanted to emphasize how important it is to have strong tires on your vehicle in the winter time. It also needed to prove why it’s tires are better than everyone else’s on the market right now. Before the video was put on to social media, it aired with a major warning to the public before watching it.
It may not be a favourite video to watch, especially with the holidays coming up, however, it was definitely a great success and captured the eyes of people all over the world. AutowayTire in Japan tried something extremely risky but ended up getting way more attention than they could have hoped for.
Don’t have winter tires on yet? Who are you buying from for this winter season?
Blog Post By Laura Jeffs
Image Posted on Updated on
So we all have that lucky pair of underwear. That pair you were wearing when you scored the winning goal, that pair you were wearing when that cute boy finally asked you out, or that pair you were wearing when you just happened to win the lottery.
Fruit of the Loom realized the potential the “luck of the Irish” could bring to their business, socially and financially, and decided on something creative to kick-start their Start Happy campaign.
The Start Happy campaign is Fruit of the Loom’s way to prove that positivity can greatly effect someone’s day for the better. Their team believes that by making their product lucky, their customers can physically wear their confidence and start the day right.
Aww, isn’t that cute? And surprisingly relatable.
Fruit of the Loom conducted a recent study that proved that having a lucky charm boosts an American’s positivity (31%), along with their optimism (41%) and confidence (25%). These numbers prove that this stunt has correlated people’s positive feelings to Fruit of the Loom, specifically.
I want a pair.
Then, they took those pairs and passed them via wire though the world’s biggest horseshoe in Illinois.
After that, their team rubbed lucky pennies on each individual pair of lucky looms and then threw the pennies into a wishing well in Chinatown, LA.
Their final attempt to embody as much luck as possible into each and every pair was to “bake” them in a box covered in four-leaf clovers for 7 hours and 77 minutes, in Alaska. Which I guess equals to 8 hours and 17 minutes, but that just wouldn’t work for this whole stunt, would it?
Fruit of the Loom even took one step further and destroyed the pairs of underwear numbered 13 and 666. With so much bad
luck associated with those two numbers, Fruit of the Loom
wanted to keep their promise true.
It’s refreshing to see how Fruit of the Loom used something so simple to connect with its audience and make their product so attractive. Within their first hour of sales, 528 pairs of lucky looms were sold. With popular competitors such as Calvin Klein and Bjorn, Fruit of the Loom used this stunt to not only differentiate themselves from other brand names, but to easily sell their products as well.
“Lucky Looms” were only a fraction of Fruit of the Loom’s Start Happy campaign. Other stunts were “Don’t Sweat It” which was geared toward their activewear including iPhone pockets, and “Fresh Gigs” which was geared toward giving people with new jobs a fresh pair of underwear.
Fruit of the Loom even took this campaign further by taking it to Twitter. Customers who bought the product were encouraged to use the hashtag #LuckyLooms and express their own personal stories and photos about their recently purchased “lucky undies”.
The Start Happy campaign is anything but lucky! The team from Fruit of the Loom strategically thought of everything to make sure their lucky looms were full of luck! I can’t wait for their next campaign so I can grab a pair myself!
The American multinational clothing retailer Gap has released the holiday extension of its “Back to Blue” campaign launched earlier this fall. The holiday campaign called “Make Love” showcases the things that matter most in life — genuine love, respect, and compassion.
The U.S. campaign starring cultural icons from around the world includes print ads, mail, social media and television ads. New digital content is also unveiled regularly on the brand’s YouTube account.
“Make Love is about giving love through action, whether it’s a service to others or a gift that’s a representation of love,” -Seth Farbman, Gap’s Global Chief Marketing Officer.
Gap has collaborated with celebrities who have been sharing true love with their field of work and their social lives. The famous personalities modeled Gap’s 2013 holiday collection in the ads, adding a personalized touch to the garments. All stills starring celebrities such as Tony Bennett, Cyndi Lauper, Waris Ahluwalia, Malin Akerman, along with other personalities and famous models can be found on the official Pinterest page of the brand.
On November 24th, a tweet by Arsalan Iftikhar (@TheMuslimGuy) was sent along with a shot of a vandalized “Make Love” print ad. Gap’s still of Sikh model Waris Ahluwalia and model and film-maker Quentin Jones located in New York City had been marked with very racist comments. The campaign’s tagline had the word “Love” crossed out and replaced with “Bombs,” and “Please stop driving taxis,” scribbled a little lower.
(via Twitter, @TheMuslimGuy)
The ad had been received so well, encouraging and promoting interracial love and diversity in America. Several tweets and articles rooted for Gap’s campaign and what it stood for.
Due to this appreciation for the campaign, the vandalism was quickly reported on Twitter. This gave Gap an opportunity to excel in public relations reaction skills and problem solving.
The very next day, Gap proudly changed their Twitter account’s header to the Ahluwalia-Jones still, and professionally responded to the tweet asking for more information from the sender, Iftikhar, so that the ad could be taken down and replaced.
“@TheMuslimGuy Hi there. Thanks for informing us. Can you please follow & DM us? We’d like to know the location of this.” – @Gap
Upon its re-installment on November 28th (four days after the original vandalized poster was tweeted) the new ad was trending all over the Internet.
The “Make Love” campaign’s poster of musician Malcolm Ford and actor Max Snow has also been vandalized with hate speech in Chicago. The poster was defaced with homophobic comments and was also quickly made public on Twitter by JK Trudell (@jktrudell), and Gap replied shortly thereafter.
Considering the fact that the hate speech on these ads dealt with touchy issues like race and homosexuality, the brand reacted quickly and effectively. Gap’s public efforts to fix these vandalized ads are impressive and well worth the buzz they have generated.
What do you think of Gap’s “Make Love” campaign and of their efforts in restoring the campaign’s image and message?