Apple

Apple’s ‘Misunderstood’ commercial pulls on heart strings this holiday

Posted on Updated on

With the holidays just around the corner, many companies are releasing new ads and campaigns focused on family time and winter festivities.¬†(Check out our post on West Jet’s holiday surprise now if you haven’t)

One of the most emotionally impactful ads I’ve seen thus far this season was released two days ago by, none other than, the tech giant Apple.¬†Their new “Misunderstood” holiday campaign aims to shed light on our society’s obsession with technology and why that can be okay – as long as we remember the ones we love.

Apple’s clever use of emotional appeal in this ad is highly effective (I swear I didn’t tear up) and it really strikes a chord with many people this time of year.

What do you think? Is Apple’s depiction of technology use a reality? Let’s hear your thoughts.

Check out the “Misunderstood” ad here:

Advertisements