17th Avenue S.W.
Christmas miracles really do happen. A team of Westjetters and the power of technology brought this heartwarming campaign to life.
“T’was a night before Christmas, and all across the land… the good folks at WestJet had a miracle plan.”
As families were waiting at the departure area prior to their WestJet flight at Toronto’s Pearson International Airport and John C. Munro International Airport in Hamilton, a big blue box decorated as a present caught their eye. On one side of the box was a screen with an interactive Santa all dressed in blue. Upon scanning their boarding passes (loaded with personal I.D. info) a Santa addressed the passengers by name, asking them what they wanted for Christmas. Toddlers stared, old ladies giggled and mothers’ jaws dropped as jolly old Saint Nick asked them personally what they would like this Christmas.
While Santa asked and passengers answered, a team of WestJet employees tuned in and took notes of each request. WestJetters then quickly shopped and shopped at stores like 17th Avenue S.W., Best Buy, and CrossIron Mills to find everything on the list for those lucky Calgary-bound flights.
“But was everything ready? We all had to wait… For the moment of truth, at Carousel 8.”
The real magic happened when passengers were surprised with a snowy Christmas landscape at the baggage claim area upon their arrival. This time, WestJet Santa was there in the flesh along with a gingerbread man mascot. When the baggage claim light came on, a succession of presents rolled in. Tagged by name, the well-branded blue and white gifts made their way into the arms of the smiling travelers. As requested, the young family got the ‘big TV’ they wanted and the dad got his ‘socks and underwear’. Some lucky families even got a Christmas flight home.
Studio M, a digital production company based out of Toronto started brainstorming with WestJet’s sponsorship lead Greg Plata in August to make this miracle come to life. The video was posted to WestJet’s YouTube page on Sunday, December 8th and quickly sparked an online buzz that is sure to carry through until Christmas.
The stunt was impeccably branded and seamless, it is no wonder blogs are saying “WestJet’s Christmas surprise will make you believe in Santa.”
“Merry Christmas to all, and to all a good flight!”
This entry was posted in Branding, Campaigns, Communication Tactics, Public Relations, Social Media, Uncategorized and tagged 17th Avenue S.W., ad, Advertising, airplane, bestbuy, campaign, Christmas, Christmas miracles, CrossIron Mills, Jet, John C. Munro International Airport, Pearson International Airport, pr, presents, Santa, Surprise, viral, West, WestJet, WestJetChristmas, Westjetters.